For health and wellness DTC brands
We create your content + ads,
run your social media + ad accounts,
and scale your brand profitably.
Your three biggest constraints and a 90-day plan to solve them.
What that looks like
22% lower blended CAC
while monthly ad spend grew 2.4× for The Healthy Home Shop.
$56.5K → $286K
Ad spend to Meta-attributed revenue in 11 months for a superfoods brand new to Meta.
Organic socials, creative production and media buying all sit with different teams, so performance gets handed around instead of managed.
Good ads get scaled, efficiency slides, and the next round of creative isn’t ready.
When results swing, it’s unclear whether the problem is the offer, the creative, or the buying.
We handle organic socials, creative production and media buying, so insights don’t get lost between teams.
The goal isn’t more ads. It’s finding what increases acquisition profitably.
When an angle is winning, you get new variations before it loses momentum.
We judge success by new customers and margin, not just in-platform numbers.
“Media creation and buying all in one umbrella goes a long way.”
Adam, Founder, The Healthy Home Shop
The Healthy Home Shop · circadian lighting
Previous agency$23.05blended CAC
Morel Media$18.06blended CAC
Cost per new customer dropped 22% while spend grew 2.4×.
Previous agency Mar 1 – Sep 17, 2025; Morel Sep 18, 2025 – Jul 15, 2026. USD.Previous agency Mar–Sep 2025 · Morel Sep 2025–Jul 2026 · USD
Superfoods brand · new to Meta
Ad spend$56.5K11 months
Revenue$286KMeta-attributed
Evergreen campaigns, bundles and offer-led launches built to scale.
Jun 2025 – May 2026. Meta-attributed, before COGS and fees.
Organic content and paid creative across the hooks, angles, formats and offers your brand needs.
Your organic social channels and paid ad accounts.
From customer response, organic engagement and paid performance.
The messages, creatives and campaigns that prove they work.
If we don’t see a real opportunity, we’ll say so.
You send
90 days of numbers. About five minutes, no account access needed.
We find
The three biggest constraints on profitable growth.
You get
A practical 90-day plan, walked through with you on a call.