About Morel

Meet the founders

Morel Media is a founder-led agency. When you work with us, you work with us.

Dan and Kimberly, founders of Morel Media

Co-founder · Creative Strategist

Kimberly

Kimberly grew her own TikTok from zero to 250,000 followers in twelve months, built an Instagram audience of 17,000, and has multiple videos past three million views. At Morel, she brings that expertise to every client, shaping the hooks, formats and content that feed both organic growth and the ads that scale.

Co-founder · Head of Growth

Dan

Dan, with his passion for business and strategic development, understands that growth only matters if it’s profitable. He runs the media buying, data analysis and offer strategy, and designs the systems that keep every account running smoothly. At Morel, he works hands-on with health and wellness brands, finding what drives real growth.

“Dan and Kimberly are both great at what they do, incredibly dedicated, and very much motivated for success on all accounts.”

Adam, Founder, The Healthy Home ShopThe Healthy Home Shop logo

Palm fronds against a textured wall in warm light

Morel’s mission

Too often, the brands with the best marketing aren’t the ones with the best products.

Big names selling products that don’t meet our own personal standards win on exceptional marketing.

Meanwhile, genuinely health-conscious brands that care about their customers and make the highest-quality products rarely get the marketing expertise they deserve.

Morel exists to change that. Our mission is to get truly good products into the hands of more people and help build a healthier world, by being the best marketers we can possibly be.

Start with the numbers.

If we don’t see a real opportunity, we’ll say so.

You send

90 days of numbers. About five minutes, no account access needed.

We find

The three biggest constraints on profitable growth.

You get

A practical 90-day plan, walked through with you on a call.