Last updated: September 27, 2026
Morel Media Inc. (“Morel Media,” “we,” “us”) is a Canadian marketing agency based in British Columbia. This policy explains what personal information we collect through morelmedia.net and our services, why we collect it, and how we protect it. We follow Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and, where it applies, British Columbia’s Personal Information Protection Act (PIPA).
Information we collect
- Diagnostic application. When you apply for a Meta Profitability Diagnostic, we collect your name, work email, brand name, website and role, along with the business information you choose to share, such as where you sell, revenue range, ad spend, orders, customers, margin, average order value, advertising channels, creative output, tracking setup and goals. Most number fields are optional. The application saves your answers as you move through it, so we may receive the answers you have entered even if you do not finish or submit it.
- Booking information. When you book a call, we receive the details you enter in the booking form, such as your name, email address, time zone and chosen meeting time.
- Emails and messages. If you email us, we receive your name, email address and whatever you include in your message.
- Website usage information. Like most websites, our site automatically collects basic technical information, such as your IP address, browser type, device, pages visited and referring site. This is used in aggregate to understand how the site is used and to keep it secure.
- Client account information. If you become a client, we may access your advertising, analytics and e-commerce accounts with your permission, only as needed to deliver our services.
How we use it
- To review your application, prepare your diagnostic and respond to your enquiry
- To schedule and hold calls with you, including sending calendar invitations, video-call links and reminders
- To deliver, manage and report on the services you hire us for
- To send occasional follow-up emails related to your enquiry. You can ask us to stop at any time.
- To operate, secure and improve our website
We only use your information for the purposes it was collected for, or for purposes you have consented to. We do not sell or rent your personal information.
Business data you share with us
Any performance data you send us for a diagnostic or during an engagement is treated as confidential. We use it only to analyze your business and prepare recommendations for you. We will never publish your brand name or results, including as a case study, without your written permission.
Cookies and analytics
Our site is hosted on WordPress.com, which uses cookies and similar technologies to run the site and to provide us with anonymous visitor statistics. Our application form (provided by Tally) and our booking calendars (provided by Calendly) are embedded on our pages and may set their own cookies needed for them to work. You can block or delete cookies through your browser settings. Some parts of the site, including the application form and booking calendars, may not work properly if you do.
Service providers
We use trusted third-party services to run our business. These providers only process your information on our behalf and are required to protect it:
- WordPress.com (Automattic) – website hosting
- Tally – our diagnostic application form, which stores your answers and notifies us by email when you apply
- Calendly – call scheduling, booking confirmations and reminders
- Google Workspace – email, calendar and Google Meet video calls
- Project management and file-storage tools we use to deliver client work
Some of these providers are located in, or store data in, the United States, the European Union or other countries. When your information is stored outside Canada, it is subject to the laws of that country and may be accessible to its courts, law enforcement and national security authorities.
How long we keep it
We keep personal information only as long as needed for the purposes above, or as required by law, for example for tax and accounting records. When it is no longer needed, we securely delete or anonymize it.
How we protect it
We use reasonable physical, administrative and technical safeguards to protect your information, including access controls, secure (encrypted) connections, and limiting access to people who need it to do their work. No method of transmission or storage is completely secure, but we take protecting your information seriously.
Your rights
You can ask to see the personal information we hold about you, ask us to correct it, ask us to delete an application you started or submitted, or withdraw your consent to our use of it, subject to legal and contractual limits. To make a request, email us at the address below. We will respond within 30 days.
If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner of Canada (priv.gc.ca) or the Office of the Information and Privacy Commissioner for British Columbia (oipc.bc.ca).
Children
Our website and services are intended for businesses and are not directed at children. We do not knowingly collect personal information from anyone under 18.
Changes to this policy
We may update this policy from time to time. The “last updated” date at the top shows when it was last changed.
Contact us
Questions or requests about your personal information can be sent to our Privacy Officer:
Morel Media Inc.
Campbell River, British Columbia, Canada
daniel@morelmedia.net